Acquisition of Rapid Mobile Media
Mobile App Development and Platform business is purchased by Rank Interactive, part of the Rank Group.
Edinburgh - 14th February, 2011 - Rank Interactive, part of gaming-based entertainment company The Rank Group Plc ('Rank'), today announced completion of its acquisition of Rapid Mobile Media Ltd, a provider of innovative mobile advertising and mobile app software platforms.
The Rapid Mobile team will join Rank Interactive, working on mobile apps for major betting and gaming brands such as Mecca Bingo, Grosvenor Casinos and Blue Square.
Mark Jones, managing director at Rank Interactive, welcomed the Rapid Mobile team, commenting, "With the increase in the use of the internet on mobile phones and the growth of smart phones such as the iPhone, we recognised the need to make a step change in our mobile capability. In Rapid Mobile we have found an exceptional team , with have an excellent track record in delivering high quality services on mobile phones."
Michael McTernan, chief executive, Rapid Mobile, said "Rank Interactive recognises that Rapid Mobile offers a world-class combination of mobile delivery platforms, app development expertise and significant experience in betting and gaming. Rapid is a leader in mobile betting and since 2004 has been able to offer real-time odds updates."
Rank Interactive was also attracted by Rapid Mobile's Edinburgh location, which gives access to a pool of talented and qualified developers. Rank Interactive will build on its acquisition with this talent to achieve its goal of becoming the leading provider of mobile betting and gaming.
About Rapid Mobile Media Ltd
Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents. Their Active Provisioning platform and ThinkPhone design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality.
About Rank Interactive
Rank Interactive is a remote gaming and betting business, principally comprising meccabingo.com, bluesq.com (sports betting and gaming) and grosvenorcasinos.com. Rank Interactive's primary market is Great Britain, although it also provides betting and gaming websites in Spanish, French, German, Danish and Swedish. Remote gambling is a legal and formally regulated activity in Great Britain, which is the primary market for Rank Interactive.
About The Rank Group Plc
Rank is one of Europe's leading gaming-based entertainment businesses and is listed on the London Stock Exchange (RNK). The Group's brands provide entertainment for more than 2.4 million customers via land-based venues and online and mobile media.
Lesly Clifford Head of Communications - The Rank Group PLC Tel: +44 1628 504260
Richard Jaques PR and Sponsorship Manager - Rank Interactive Tel. +44 207 984 4989
Rapid Mobile Contact:
Tel: +44 131 220 7210