As Rapid Mobile's new CFO, Mark Munro brings significant emerging technology experience
Rapid Mobile, a leading developer of intelligent mobile phone monetization and advertising solutions, is pleased to announce the appointment of Mark Munro as Chief Financial Officer.
Mark brings to Rapid Mobile his extensive experience of the challenging world of emerging technologies and complex finances.
Born in Zimbabwe, Mark began his financial career in South Africa, before moving to the UK in 1987. He joined the nascent European arm of Aldus (later Adobe), creators of the famous PageMaker application, to become Financial Director and finally Operations Director Europe, overseeing nine divisions and a $300 million turnover at a time when the European segment was achieving a third of the company's global revenue.
In 1999 Mark chose to begin a second career working with successful start-up companies. He spent the next seven years providing vital support to Aspects Software Limited, a mobile phone software company, Acuid Corporation, a memory test company, Polaroid, and MicroEmissive Displays Limited, a micro-display start-up, before moving to Rapid Mobile.
Of his decision to join Rapid Mobile, Mark says he is keen to work with a completely new sector:
"Working in a small start-up company gives you the chance to touch the business in many ways. You have to be prepared for change, to get yourself into a position where you can adapt to changing circumstances and, crucially, capitalise on them. Rapid Mobile offers me a real opportunity to build something quite special."
Mark holds a Bachelor of Commerce, an MBA and is a member of the Chartered Institute of Management Accountants.
Welcoming Mark to the company, Richard M. Marshall, Rapid Mobile's CEO, said: "We are fortunate to have attracted someone who brings in-depth experience of finance in both start-up businesses and large, growing technology companies. Mark is a valuable new addition to a strong team at a time when Rapid Mobile is moving fast."
About Rapid Mobile:
Rapid Mobile is leading developer of intelligent mobile phone monetization and advertising solutions. In February 2007, Rapid Mobile launched its Ad360 intelligent mobile advertising platform. The company sells turnkey mobile monetization solutions to the following market segments: publishers, brand owners and their advertising agencies, internet retailers and auction sites, social networking websites, mobile games developers, and mobile network operators.
Ad360 is an advertising technology platform that monetizes mobile content by the creation and management of intelligently-targeted mobile phone advertising campaigns. Its unique, patent-pending technology addresses the mutual needs and concerns of publishers, advertisers and consumers. Because Ad360's precisely targeted ads, calls to action, vouchers and the like are—magazine-style—unobtrusively woven into the mobile user's experience, it deals neatly with the "big-three" issues of ad avoidance, return on investment, and spam.
Ad360 intelligently and directly connects brand owners with their most sought-after audiences with easily configurable, trackable and adaptable campaign development. Better still, Ad360 uses on-the-fly Active Provisioning of ultra-thin mobile software applications. This eliminates the unsustainable time and financial costs of software porting that, until now, have been unavoidable if advertisers were to have any hope of their campaigns looking good and working well on the huge and growing variety of mobile device types in circulation.
All media enquires re Rapid Mobile:
Bea Oaff
D/L: +44 (0)153 962 1965
M: +44 (0)7971 578211
E: bea@creative-industry.co.uk
www.rapid-mobile.com