First for Head Resourcing as it Launches Mobile Phone-Based Recruitment Service
Monday 18 June 2007
Head Resourcing, which is the 5th fastest growing company in the UK and fastest in Scotland, is introducing HEADMobile to offer people a discreet yet always on premium recruitment service.
All users need to do is download a small Java application to their mobile phone and they will get instant access to the latest listings in their sector from Head Resourcing.
Users can also forward the application details and specific job listings from one mobile to another — meaning the service has a strong chance of rapid growth through viral marketing.
Paul Atkinson, Executive Chairman of Head Resourcing, says: "We are delighted to launch HEADMobile, a service which we believe is unique to the UK for recruitment companies. Its development and deployment is testament to the pioneering approach employed by Head Resourcing.
"The service works on just about any modern mobile phones from Nokia, Motorola, Sony Ericsson and Samsung and most networks.
"HEADMobile was developed in order to offer people a more discreet way of finding out about premium job opportunities across a broad range of industries such as IT, HR, Procurement, Sales and Accounting and Finance. Now they can be sure they are not going to miss out simply because they were in an office environment or travelling away from a PC. It also overcomes the issue of job searching on the internet while at work.
"We are also very pleased to be working with such an innovative technology company like Rapid Mobile and its Ad360 mobile platform — which has proved ideal for delivering the HEADMobile service - accessed via www.headresourcing.com/mobile.
Richard M. Marshall, Chief Executive Officer of Rapid Mobile, says: "Your phone is a very personal device, and few things are more personal than looking for a new job. This makes mobile the ideal way for job seekers to communicate with recruiters. It's typical of Head Resourcing's focus on customer service that they're the first to go with it. Ad360 mobile advertising pushes service even higher by highlighting key employers during the user experience. This unobtrusively promotes key campaigns while alerting job seekers to roles they might otherwise not consider."
About Head Resourcing
Head Resourcing is a pioneering HR and Recruitment services firm based on the 40 years' combined experience of its two founding directors, Paul Atkinson and Gordon Adam — who have been responsible for some of the most groundbreaking and imaginative recruitment successes in Scotland since the early 90s.
Their background in providing innovative hiring solutions within niche market skills areas has meant that Head Resourcing has quickly risen to be the fastest growing company in Scotland and the 5th fastest in the UK according to the 2006 Sunday Times FastTrack 100.
Head has already built a strong reputation in IT, HR, Procurement, Sales and Accounting & Finance recruitment and the recent acquisition of Kite HR has expanded the service offerings into the life sciences, engineering and oil and gas sectors.
In addition the company now has a division providing a full range of HR services and consultancy — offering customers the ability to outsource HR projects including training and development, policy work and organisational development.
The success of Head Resourcing is based on the winning combination of Paul & Gordon's expertise and market knowledge together with several teams of highly-skilled industry focussed recruitment professionals. www.headresourcing.com
About Rapid Mobile
Rapid Mobile develops mobile solutions to enable any business to communicate directly with its key audiences. In February 2007, Rapid Mobile launched its Ad360 intelligent mobile advertising platform. The company sells turnkey mobile solutions to the following market segments: publishers, brand owners and their advertising agencies, internet retailers and auction sites, social networking websites, mobile games developers, and mobile network operators.
Ad360 is an advertising technology platform that monetizes mobile content by the creation and management of intelligently-targeted mobile phone advertising campaigns. Its unique, patent-pending technology addresses the mutual needs and concerns of publishers, advertisers and consumers. Because Ad360's precisely targeted ads, calls to action, vouchers and the like are$mdash;magazine-style$mdash;unobtrusively woven into the mobile user's experience, it deals neatly with the "big-three" issues of ad avoidance, return on investment, and spam.
Ad360 intelligently and directly connects brand owners with their most sought-after audiences with easily configurable, trackable and adaptable campaign development. Better still, Ad360 uses on-the-fly Active Provisioning of ultra-thin mobile software applications. This eliminates the unsustainable time and financial costs of software porting that, until now, have been unavoidable if advertisers were to have any hope of their campaigns looking good and working well on the huge and growing variety of mobile device types in circulation. www.rapid-mobile.com
All media enquires re Head Resourcing, please contact:
Neil Baldwin, Baldwin PR
M: +44(0)07865 068 045
E: neb@baldwin-pr.co.uk
All media enquires re Rapid Mobile:
David Barrett, Marketing Director
D/L: +44 (0)15396 21965
M: +44 (0)7804 638 028,
E: david.barrett@rapid-mobile.com