Foreca and Rapid Mobile Media Deliver Weather for Mobile
Weather Forecasts Delivered Through Advanced Mobile Java Application
Edinburgh and Helsinki - 8th June, 2009 - Foreca Ltd, leader in digital weather services for mobile and LBS applications and Rapid Mobile Media Ltd, provider of innovative mobile marketing solutions, have teamed up to launch Foreca's mobile weather service through an interactive application available on a wide range of handsets. The detailed weather information available for global locations can now be delivered in real time to users' mobile phones thanks to Rapid Mobile's technology platforms.
Foreca expands its mobile weather application offering to cover almost all the mobile phones in the market today. "With an ever increasing appetite from a mobile audience for accurate, up-to-date weather information it was important for us at Foreca to be able to rapidly address the broadest possible audience of mobile phone users with our application", said Marko Moilanen, VP Business Development, Foreca.
Rapid Mobile's ThinkPhone delivery platforms and Ad360 mobile advertising server will maximise reach for Foreca's service and provide additional branding and monetisation opportunities, whilst delivering the best possible user experience.
"Rapid Mobile's automatic provisioning platform capabilities mean that we are able to achieve this market reach through the development of only one version of the application, minimising engineering costs and time to market whilst meeting our stringent requirements for quality." Marko Moilanen, VP Business Development, Foreca continues.
"Weather information is a proven revenue generator and is of great value to mobile users, workers and travellers. Foreca's detailed meterological information provides current conditions, satellite images, radar images, and weather forecasts as and when the user requires them and for any selection of location," Jeremy Copp, Rapid Mobile Media CEO commented." As well as ensuring that Foreca can offer users the best possible mobile experience, regardless of their mobile phone type, our platforms can also automatically deliver multi-lingual versions of the application to reach a truly global audience. We look forward to assisting Foreca in delivering the pre-eminent mobile weather forecasting service."
The Foreca mobile weather applications can be accessed by visiting http://getfw.com from a mobile phone or on the web.
About Foreca Ltd.
Foreca Ltd. is a full-scale weather company based in Helsinki, Finland. Foreca has more than ten years of experience of forecasting weather and providing internet and mobile weather services. Foreca specializes in weather services for digital media and especially mobile devices. Foreca's first commercial mobile weather service was launched already in 1997, and it is still steady revenue creator. Thanks to its world-wide partner network Foreca is able to provide accurate weather information for any market. Today, Foreca's mobile weather services have users across all continents. For more information please visit http://corporate.foreca.com
About Rapid Mobile Media Ltd
Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of services, applications and content on any mobile phone, without the need for user intervention or device-side agents. The company's ThinkPhone Deliver platform and ThinkPhone Design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 4,000 phone types. The ThinkPhone Direct platform provides automatic delivery and optimisation of mobile internet sites. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality. For more information please visit http://www.rapid-mobile.com
Media Contacts:
Direct Enquiries:
Marko Moilanen, +358 50 5411124:
marko.moilanen@foreca.com
Richard M Marshall: +44 131 243 2502
press@rapid-mobile.com
AxiCom for Rapid Mobile Media:
Andy Riley: +44 208 392 4073
andy.riley@axicom.com