Rapid Mobile launches its Ad360 intelligent mobile advertising platform
A real-world mobile advertising technology that can actually deliver on many of the mobile ad industry's promises and predictions
Ad360 removes the biggest obstacles to successful, cost-effective mobilization and monetization. It eliminates mobile application porting costs, prevents ad avoidance, and replaces perceived spam with intelligent, context-specific messages tailored to individual consumer's needs and tastes.
London 25 January 2007- Rapid Mobile launches its Ad360 intelligent mobile advertising platform. The company, which has offices in London and Edinburgh and plans for international expansion, will sell white-label Ad360 services to the following market segments: publishers, brand owners and their advertising agencies, internet retailers and auction sites, social networking websites, mobile games developers, and mobile network operators.
What is Ad360?Ad360 is an advertising technology platform that monetizes mobile content by the creation and management of intelligently-targeted mobile phone advertising campaigns. Its unique, patent-pending technology addresses the mutual needs and concerns of publishers, advertisers and consumers. Because Ad360's precisely targeted ads, calls to action, vouchers and the like are—magazine-style—unobtrusively woven into the mobile user's experience, it deals neatly with the "big-three" issues of ad avoidance, return on investment, and spam.
Ad360 intelligently and directly connects brand owners with their most sort-after audiences with easily configurable, trackable and adaptable campaign development. Better still, Ad360 uses on-the-fly Active Provisioning of ultra-thin mobile software applications. This eliminates the unsustainable time and financial costs of software porting that, until now, have been unavoidable if advertisers were to have any hope of their campaigns looking good and working well on the huge and growing variety of mobile device types in circulation.
Putting Ad360's launch into perspective, Rapid Mobile's CEO Richard M. Marshall said:
"Right now it's not uncommon to read analysts' reports predicting a mobile advertising market worth $10 billion or more by the end of the decade. Even if such predictions turn out to be 60 percent hype, millions of well-executed ads will have to be sensitively delivered onto a huge variety of mobile devices. That was going be difficult and expensive for advertisers and publishers, and there was a real danger of annoying consumers with too many poorly targeted ads. We've some good news for creative types who've been pitching large-scale mobile advertising to their colleagues and clients: Now it'll work. This is real-world monetization."
Rapid Mobile's proven technologyRapid Mobile's Ad360 platform is proven and robust. It is based on the same technology used by Internet betting exchange, Betfair. For over a year, Betfair has used Rapid Mobile's platform to serve content and process tens of millions of pounds worth of transactions to thousands of mobile users.
Rapid Mobile's experienced teamRapid mobile is run by seasoned and successful business, IT, Internet and marketing people.
Pat Chapman-Pincher is the company's chairman. She has worked in the IT and telecommunications industry for more than 30 years, leading everything from new technology start-ups to multinational Internet companies. She is currently CEO of CacheLogic, a company supplying content delivery solutions to international TV, film, games and software businesses. Pat was CEO of UUNET International and Director of Commercial Operations at MFS International. She has held various senior business development roles with IBM UK, Logica and BT.
CEO, Richard M. Marshall, has developed and marketed web authoring and planning tools, as well as DOORS, the market-leading requirements management solution. Rapid Mobile's ability to quickly design, develop and deploy innovative mobile software solutions is founded on Richard's ThinkPhone and Active Provisioning systems.
Mark Munro is Rapid Mobile's CFO. He joined Adobe when it was in its early stages of growth. He became Operations Director Europe, overseeing nine subsidiaries with a $300m turnover. He was responsible for finance, HR, IT and logistics.
Marketing Director, David Barrett, was responsible for marketing communications at UUNET International during the period when it became the world's largest commercial Internet service provider. He has extensive marketing communications experience, having represented organizations as varied as BP Exploration, Reckitt & Coleman, Smiths Industries, Lloyds TSB Bank, and the UK government's Department for Transport.
Rapid Mobile's investorsRapid Mobile is backed by Pentech Ventures, a specialist investment fund based in Glasgow. Pentech are early-stage investors, looking for best-of-breed teams with great software products. Pentech's Sandy McKinnon is an investment Director at Rapid Mobile. He commented:
"Rapid Mobile met our criteria on a number of fronts, not only did they have great, unique mobile technology, they also have a track-record of delivering products into new and expanding markets."
Contact information for comment and demonstrations
David Barrett, Rapid Mobile's marketing director
Landline: +44 (0)15396 21965, mobile: +44 (0)7804 638 028, david.barrett@rapid-mobile.com
www.rapid-mobile.com