Rapid Mobile Media appoints Richard Eyre to board

Media and Advertising Industry Veteran to Become Chairman

Edinburgh - 13th May, 2008 - Rapid Mobile Media Ltd, providers of innovative mobile advertising and mobile application provisioning software platforms, today announced the appointment of Richard Eyre as a Non Executive Director and Chairman of the Board.

Eyre brings invaluable experience of over thirty years in the media business to Rapid Mobile Media, having previously served as Chief Executive of Capital Radio plc, Chief Executive of the ITV Network and CEO and Chairman of Pearson Television. He is currently Chairman of the Internet Advertising Bureau, GCAP Media plc, TV production company RDF plc, and a Director of The Eden Project. He began his career in advertising, becoming the first Media Director of Bartle Bogle Hegarty in 1986.

"Few people doubt that the mobile advertising market will be huge. I believe its time has come." said Richard Eyre, Chairman of the Rapid Mobile Media Board. "In the near future mobile advertising will represent a multi-billion dollar segment of the global media industry. By enabling the delivery of high quality, highly targeted display advertisements within mobile applications and mobile internet services, Rapid Mobile has the technology to enhance advertisers' and publishers' communications with their customers. So I believe this company is extremely well positioned to benefit from the growth of a new medium".

Commenting on Eyre's appointment, Jeremy Copp, CEO of Rapid Mobile said: "Richard's industry experience and guidance will undoubtedly add significant value to the organisation as we build on our current proven successes to secure a leadership position in delivering technology platforms to the global media industry. We are delighted to welcome him to the company as Chairman of the Board."

About Rapid Mobile Media Ltd

Rapid Mobile Media are an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents. Their Active Provisioning platform and ThinkPhone design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality. For more information please visit http://www.rapid-mobile.com

Media Contacts:

Direct Enquiries:
Jeremy Copp: +44 208 390 2204
press@rapid-mobile.com

AxiCom for Rapid Mobile Media:
Andy Riley: +44 208 392 4073
andy.riley@axicom.com