Rapid Mobile Media takes MSHK Group to Mobile
Brand Experience Extended through Delivery of Interactive Mobile Applications
Mobile World Congress, Barcelona - 16th February, 2009 - Rapid Mobile Media Ltd, provider of innovative mobile service delivery solutions, today announced an agreement with MSHK Group (whose portfolio includes iconic global brands such as Ministry of Sound, Hed Kandi, Hard2Beat and Global Underground) to deliver a range of mobile applications that capture the style, fun and entertainment values associated with their music and entertainment brands. The interactive applications will enable MSHK Group to further extend its engagement with consumers through compelling content designed to take advantage of contemporary handset capabilities.
ThinkPhone Design is a framework for the development of rich, interactive mobile applications that can be automatically provisioned to any suitable mobile phone through the associated ThinkPhone Deliver platform. The ThinkPhone development philosophy focuses on user interaction to create easy to use, intuitive applications. Porting and testing effort is minimised because of a provisioning process which automatically optimises applications at the point of delivery to match the individual handset capabilities. ThinkPhone Design includes a user interface framework with data presentation and effects components and a full communications infrastructure with end-to-end security.
Rapid Mobile's ThinkPhone delivery platforms and Ad360 mobile advertising server will maximise reach for MSHK Group's service and provide additional branding and monetisation opportunities, whilst delivering the best possible user experience.
ThinkPhone Deliver is a complete application management and provisioning platform, ensuring the best possible experience in easy download and execution of mobile applications. Service providers can maximise market reach across handset types, safe in the knowledge that the service is future-proofed thanks to new mobile phone types being automatically supported by the platform. ThinkPhone Deliver's complete infrastructure includes automated application delivery, web-based management console and the ability to re-brand and localise downloads as they are personalised to the individual user and their device.
"MSHK Group is already a multi platform, lifestyle offering for our audience, so launching these fun brand extensions into mobile is a natural step for us", said Patrick Hagenaar, Head of Mobile at MSHK Group. "Rapid Mobile proved they could help to translate our core values into memorable mobile experiences and deliver them directly to our global customer base, building on our community and driving our business forward."
"Engaging with consumers through their mobile phones is a powerful mechanism for the entertainment industry to deliver sophisticated and appealing interaction," Jeremy Copp, Rapid Mobile Media CEO commented. "Not only can we ensure that all users are reached - wherever they may be - but we can help our customers deliver the highest possible quality mobile experiences that reinforce brand values and encourage loyalty. The MSHK Group ethos fits perfectly with today's mobile society, and we look forward to helping launch a range of applications that will keep the brand at the forefront of club culture."
Rapid Mobile Media are exhibiting at Mobile World Congress, Barcelona, Hall 7, Stand D84.
About Rapid Mobile Media Ltd
Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of services, applications and content on any mobile phone, without the need for user intervention or device-side agents. The company's ThinkPhone Deliver platform and ThinkPhone Design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 4,000 phone types. The ThinkPhone Direct platform provides automatic delivery and optimisation of mobile internet sites. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality. For more information please visit http://www.rapid-mobile.com
Media Contacts:
Direct Enquiries:
Jeremy Copp: +44 208 390 2204
press@rapid-mobile.com
AxiCom for Rapid Mobile Media:
Andy Riley: +44 208 392 4073
andy.riley@axicom.com